DISPATCH CINNAMON RYE - RAISING A GLASS TO FIRST RESPONDERS

I love the legislative process in Montana. For 90 days every other year, representatives of Montana—rural and urban, native and non-native, young and old, all genders, all backgrounds, all career histories—come together to write and revise laws for all Montanans. I don’t always love the outcomes of the work, but I do love the very democratic process.

Headframe has participated in the legislative process since 2011, before our distillery was open, because John was out of work and had time to lobby on behalf of the Montana distiller’s shared interests. At that time there were only a small handful of distillers in Montana and it was easy to build an agenda and go after it. Time has passed and that process has changed quite a bit. It’s gotten much harder in some sessions but this last session was fantastic. And while distilleries, and opinions, in Montana continue to evolve, we all share the ability to come together around shared goals. 

Some back story: when Headframe opened our Tasting Room in 2012, we believed we were beholden to the same operating hours as breweries which can serve until 8pm and allow people to consume what they’ve been served until 9pm. After a couple years in operation, we learned we were mistaken about the parity in hours. The distiller’s laws were written in a different section of the code and the associated rules were interpreted differently. All of a sudden, we needed to stop serving early enough to kick our customers out of the Tasting Room by 8pm. It wasn’t a feel-good experience, but laws and rules are written for a reason and I’m a big believer that (most) laws should be followed and if we don’t like them, we should work to change them.

SB 209, a bill introduced and passed this last session, gives distilleries the consumptive hour we thought we’d had all along. Now, customers are allowed to be served until 8pm and enjoy their cocktails in the Tasting Room until 9pm. And, as an added bonus, the bill also increased daily bottle sales from 2 bottles to 6 bottles (more specifically, from 1.75 liters to 4.5 liters per person per day). Senator Greg Hertz from Polson sponsored the bill and Governor Gianforte signed it last week. The Montana Distiller’s Guild and our lobbyist Jen Hensley were instrumental in getting this bill introduced and keeping it alive despite challenges. 

12 years ago, it was enough for some scrappy distillers to show up and work on behalf of bills we wanted but time has passed and the landscape changed. Now, showing up with some savvy and some expertise is beneficial. It’s great to have a lobbyist who understands our business and our interests and knows how the process works well enough to navigate the politics on our behalf. It’s also great to have a woman represent our industry in a way that speaks to our shared industry values of job creation, value-added agriculture and economic impact.

Being able to serve until 8pm is wonderful. Being able to sell 6 bottles will be great for tourists and for special release products. And these rules aren’t beneficial only for Headframe but for all distilleries, their customers and communities.

So here’s to a success at the 2023 Montana Legislature. While we may not love all of the change that’s come out of this session, it’s pretty great to celebrate this bipartisan win and the people who came together to get us here.

In 2023, Headframe will save over 1.4 million gallons of water and we’ll do it without sacrificing product quality. To put that into perspective, that’s over 2 olympic size pools, 5,600 hot tubs or 18,000 bath tubs.

Every day, Headframe looks for innovative ways to increase our sustainability and we’re proud to say we’ve found a big one, thanks to our T85 Production Team Manager, Greg Barnett.

But wait, there’s more!

Less water means less energy required to heat the water.

We get our water from the fresh Montana snowmelt and are proud to use it to make our award winning spirits – and we never want to take more than we need.

The water is not ours, it belongs to all the inhabitants of our ecosystem. Headframe is one small part of a giant ecosystem dependent on Earth’s most precious resource. 

We work intentionally to be good stewards of our Community with a commitment to always be evolving in alignment with the United Nation’s Sustainable Water Goals.

Thank you for supporting our work.

A Limited Release Exclusively for Town Pump Liquor Stores

Headframe is excited to announce the Kelley Distiller’s Select American Single Malt Whiskey.  This product is a 6 barrel, single barrel release of some of Headframe’s favorite expressions of Kelley and can only be found only at Town Pump’s package stores across Montana. 

What does Six Barrel, Single Barrel mean?  

Traditionally, when whiskey producers, including Headframe, package whiskey, we’re selecting a number of barrels, blending them together, proofing them down to packaging proof – usually something between 80-90 proof – then bottling them. 

In a Single Barrel program, each barrel selected is proofed and bottled individually. This allows the characteristics of each barrel to come through directly into each glass of whiskey. It’s an exciting way to share the range of a product, highlighting the unique characteristics each barrel can impart. The six barrels in this Distiller’s Select offering showcase the range of sensory experiences possible inside a single product.

Town Pump has been doing a great job bringing unique single barrel expressions of nationwide whiskey brands to their customers and Headframe is proud to be the first Montana distillery to participate.  

“Two of Headframe’s core values are Community and Giving Back,” said Co-owner and Co-founder of Headframe, Courtney McKee. “We’re proud to work with Town Pump, another great Montana company that exemplifies these values.”

The Kelley Distiller’s Select is crafted from 100% Montana malted barley and, depending on the barrel, is aged in either new oak barrels or used Neversweat Straight Bourbon Whiskey barrels. 

“The Kelley American Single Malt Whiskey is the whiskey we built Headframe to produce,” explained McKee. “This was an exciting project, selecting six standout barrels of Kelley to share individually. The character varies so interestingly from barrel to barrel and we’re excited to share these with Montana’s whiskey connoisseurs.”

Each barrel was tasted, hand selected, proofed and bottled by our head distiller. 

“Starting at 8.30 in the morning with 44 barrels in front of you can feel daunting. By early afternoon, though, you’re feeling a lot better about the task, that’s for sure,” Headframe head distiller, Blake Mueller noted. “Sampling can surprise you. The expectation that barrels will taste like they smell isn’t always true. I wanted to showcase how different the barrels can be and the different flavors you can get. We always think whiskey is whiskey but in truth, the barrel has such an impact and I was excited to share the variety of flavors that come from individual barrels.”

These whiskies are as unique as the barrels they matured in. We are excited to highlight the individual characteristics of each barrel, knowing that once they are gone, those flavors will never be reproduced again. 

HOW TO TASTE WHISKEY

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