April 1, 2021
In 1987, Alcohol Responsibility Month was established to help communities reach out to the public about responsible alcohol consumption and end the stigma associated with alcohol abuse. The Foundation for Advancing Alcohol Responsibility (Responsibility.org) is leading this conversation and highlighting some key ideas this month to celebrate and observe their 30th Anniversary. At Headframe Spirits, while we love a good cocktail, we are acutely aware of the issues surrounding alcohol abuse and its effect on people in our families, our community, and around the world. We absolutely believe it’s our responsibility to continue this conversation and do our part to encourage responsible consumption.
What Does Responsible Consumption Look Like?
The CDC recommends that adults who choose to drink should limit themselves to “2 drinks or less in a day for men or 1 drink or less in a day for women.” This defines a drink as 1.5 ounces of 40% Alcohol by Volume of distilled spirits. For Headframe, this means we choose quality over quantity. We don’t see it as a problem that we are limited by Montana law to serving only two drinks per person per day. It gives us the opportunity to serve up the best cocktail experience possible and show our customers just how special craft spirits can be. We each have our own limits and tolerances. It’s important to know your own limitations and the fact that it’s okay to ask for help.
Montana has one of the highest fatality rates for deaths caused by impaired drivers in the nation. There’s a lot of open road here and the fact that 58% of all vehicle fatalities in 2019 were the result of an impaired driver is saddening. What is encouraging however, is that percentage is down from the previous year, which was 64% during 2018. More people are choosing not to drink and drive, to designate a sober driver, or to plan an alternate ride home. In the Tasting Room, we’re proud to be a part of the Home Safe Program that provides FREE rides to those that request them. It’s as simple as asking a bartender to call you a ride home. It’s one more way we can take care of our customers and ensure they have the best Headframe experience possible.
Responsibility.org is also working to eliminate underage drinking. This requires early and consistent conversations with children about the dangers of drinking underage. Parents are a crucial influence in this arena both from what they say and the behaviors they model for their children. We love being a family friendly establishment and sharing in your family stories. Our menu features a whole list of options for those who are underage or simply prefer to skip the alcohol. So come share your stories with us, and be prepared to show us your ID.
As we look at the statistics for how alcohol consumption has changed during the pandemic, we see an increase across the board, but particularly among women. Alcohol consumption increased among adults by 14% and among women by 41% over 2019. This year has been challenging in so many tangible and intangible ways. Stress levels have skyrocketed and we’re all finding ways to cope with the ever changing landscape. Sometimes, those coping mechanisms are not to our highest benefit, or to the benefit of our friends and family. If you or someone you love is struggling with a substance abuse issue, you can call the Montana Department of Health and Human Services help hotline at 406-444-9656. There is also a national addiction hotline at 1-800-662-4357. Help is out there. Please reach out for it.
Being a part of a community means taking care of each other. That can be as simple as picking up the tab for a round of beverages or giving someone a ride home. It can mean having difficult conversations and being compassionate when someone comes to you with a problem. Our adventures and joys amount to nothing if we can’t share them. This Alcohol Awareness Month we’re encouraging you to take a look at your consumptions and behaviors around alcohol. Make smart choices, talk to your kids, and engage in the conversation. We are certainly stronger together.
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